CNET News.com had on article on their site a couple of days ago regarding a company called Spiceworks using Google ads to finance their business. The company creates a software program that installs on the business computers and gives an inventory on what is on the company network. Pretty simple, but seems like a pretty good idea.
The company feels that it can improve the ad based services available to the enterprise. They have broken the traditional software application model and used Web 2.0 services to make it easy for companies to keep track of inventory. The software uses Ruby on Rails and AJAX and offers community feedback for the product.
I think that this is a different approach to business and no one can really say it will work or not work until it’s given some time. I’m sure this company isn’t the first to have an idea like this or take this plan of action. I do know that people are seeing how important Web 2.0/AJAX and every other word you can call it is affecting how business is done.
Hopefully this will become an approach that more and more companies will accept as customers and other businesses will continue to create more web applications for the enterprise.
