Before you begin a web project it’s important to research marketing and advertising strategies in the market you are looking to build your web application. Different market sectors have very different competitors and this will make a difference when you first start out. A lot of the time if there’s heavy competition you will have to market your product much better and most of the time pay more for advertising so your product is seen. It’s the typical supply and demand market. Read the rest of this entry »

After three years, analysts believe that MySpace is worth $15 billion as reported by CNET News.com. It was acquired for $580 million less than a year ago. MySpace has made some moves regarding advertising so much that they have sold out in some segments such as video. Read the rest of this entry »

According to CNET News.com, Google will be adding a feature to advertiser accounts to show the number of clicks occurring on their ads through click fraud. It will not only show the number of clicks but percentage of clicks as well. It is estimated that 14-20% of clicks are fraudulent on pay per click advertisements. Google had recently been hit with quite a few lawsuits regarding the issue and this seems to be one step toward combatting the problem. Read the rest of this entry »